
In summary, a social media strategy is how your organization will use social media to achieve its communications aims.

Small businesses have always been an essential part of the U.S. and global economy.

While it is easy for small businesses to get caught up in the running of the business offline and put off thinking about creating a website to establish an online presence, many are starting to realize how important it is to do so.

With the world of technology growing exponentially, it can be tempting to try and abstain from it and rely on the good old ways of running a business.

Want to push your business ahead of the competition? Focus on Conversion Optimization Rate (CRO) through social media which goes in hand with Search Engine Optimization (SEO).

EVE has mapped out their User Experience (UX) Process of Web Design and Development with an easy-to-understand infographic.

Business owners should consider the importance of creating an introduction video.

At EVE we pay attention and strive to follow the paths of successful entrepreneurs like Daymond John, Shark Tank investor.

If you want your website to stand out, it's important to stay ahead of your competition when it comes to trends that are affecting Search Engine Optimization (SEO).

EVE knows your website has to stand out to be informative and provide a superior User Experience.

Virtual Reality (VR) and Augmented Reality (AR) will save you money on hardware, enhance training, education and improve customer service communication.

This week EVE focuses on User Experience (UX) and Customer Experience (CX) interactions.

At EVE, we know that there is a new wave of business on the web.

UX Research is a discipline that combines psychology, technology, and design to discover what makes users tick.

The landscape of user experience design has undergone a seismic shift since 2022. As a leading UX design agency serving Nashville, Chicago, and Detroit, we're seeing firsthand how companies are navigating these changes—and where many are falling short.

Remember when LinkedIn actually helped your career? As UX consultants, we're hearing the same frustration from professionals everywhere: LinkedIn has transformed from an essential networking tool into what many are calling an "anxiety machine."

In an increasingly mobile-driven marketplace, mobile devices have become the primary platform for viewing online content.

Plenty of businesses, small and large alike, run Facebook pages as a means of reaching out to more customers.

As strategic UX designers, we're witnessing a disturbing pattern across the tech industry: the complete absence of design leadership and process discipline at precisely the moment when it matters most.

“Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without the talking about the other.” - Bill Gates, Co-Founder and Technology Advisor of Microsoft.

In our technology-driven world where cars drive themselves, machines read X-rays and algorithms respond to customer service inquiries, the fear of being replaced by automation is an understandable concern of many.

As product design consultants we're watching another tech hype cycle unfold—this time around AI-powered wearables. Google Glass failed. Apple Vision Pro is being discontinued. Yet companies keep pouring billions into smart glasses that users don't want.

Small businesses have always been an essential part of the U.S. and global economy.

The UX design industry is facing unprecedented challenges. If you've been affected by recent tech layoffs or are worried about job security in user experience roles, you're not alone. This conversation with experienced UX professionals reveals the reality of today's design landscape and offers practical guidance for moving forward.

Three tips from Steve Jobs, Co-founder of Apple, are explained: Channel your emotions, articulate your vision and lead with purpose.

In today’s tech age, it’s becoming harder, or even impossible, to start a business without going through one or more of the biggest tech companies, namely Amazon, Apple, Facebook or Google.

The Robinhood trading app promised to democratize investing by making stock trading accessible to everyone. Instead, it became one of the most notorious examples of poor UX design leading to real-world harm. This deep dive into Robinhood's design failures reveals critical lessons for anyone building financial applications, consumer products, or digital platforms.

By prioritizing the needs and workflows of professional users, designers can create intuitive, user-friendly solutions that meet the unique challenges of business environments.

What we've seen of Generative AI integration in digital products so far has mainly consisted of chatbots and text prompts. But what would it look like if we could use AI integration within our design principles and design systems to enhance large language models (LLMs)?

When beginning any User Experience Design project, there are thoughtful approaches to the UX process that delivers a frictionless customer experience.

Designing for Virtual Reality (VR) is happening faster than expected.

Balancing user needs with business goals is a challenge every company faces. But good UX strategy aligns user needs with business objectives.

User Experience (UX), have you considered what this phrase means?

The design interview process has become increasingly exploitative. What should be a mutual evaluation of fit has transformed into free consulting work disguised as "whiteboard exercises" and "take-home assignments." If you're a UX designer navigating the job market, understanding when companies cross the line from evaluation to extraction could save you hours of unpaid work.

EVE takes on a new client in Chicago, Illinois (IL) to establish their Customer Experience (CX).

In mid-January, Facebook CEO Mark Zuckerburg posted about a major update to be made to the leading social media platform about the content to be seen on users’ News Feeds.

At EVE we understand that business owners need help with developing an online presence.

In summary, a social media strategy is how your organization will use social media to achieve its communications aims.

EVE’s client, Pacoto based in Chicago, Illinois (IL) is a coach networking website that offers a broad range of coaches from business to wellness.

As UX consultants, we've spent months investigating why LinkedIn feels broken for users. Now we're talking to the other side: the recruiters who use LinkedIn every day to find candidates.What we learned was shocking, validating, and eye-opening.

User Experience (UX) research is the key to any well functioning website.

If you’re an entrepreneur with an idea for a product or business, trying to see it to its fruition can be a challenge if you are starting from scratch.

EVE will be going to Ferndale, a suburb of Detroit, Michigan (MI) to work with Pathway |x| Events, (or PXE for short), a workforce development and event design business committed to connecting companies, schools and families to industries in Michigan facing a talent and skills gap.

As UX consultants, we're seeing a disturbing pattern: modern AI assistants are making the exact same mistakes that made Microsoft's Clippy the most hated feature in software history.

EVE has mapped out their User Experience (UX) Process of Web Design and Development with an easy-to-understand infographic.

A strong user experience (UX) is a fundamental part of modern product design. But what exactly goes into creating a UX that not only delights but also retains users?

When was the last time you were truly excited to go to a movie theater? If you're struggling to remember, you're not alone. The cinema experience has changed dramatically, and analyzing it through a user experience design lens reveals valuable lessons for digital product designers and business owners alike.

Business owners should consider the importance of creating an introduction video.

Virtual Reality (VR) and Augmented Reality (AR) will save you money on hardware, enhance training, education and improve customer service communication.

As we step into 2025, UI UX tools have evolved, offering ever increasing capabilities to simulate real user experiences, streamline workflows, and foster collaboration across remote teams.

Several years ago, Facebook launched Blueprint, a global education and certification program for all marketers.

Want to push your business ahead of the competition? Focus on Conversion Optimization Rate (CRO) through social media which goes in hand with Search Engine Optimization (SEO).

A strong UI UX strategy is the foundation of any successful digital product.

With the world of technology growing exponentially, it can be tempting to try and abstain from it and rely on the good old ways of running a business.

A successful product isn’t just about ideas—it requires a strong focus on user experience.

Sketch is the efficient design program helping UX designers save hours on projects.

Ivan Nasser, Shipmyparts.com owner in Detroit Michigan (MI), has hired EVE – User Experience Design Agency to work on an e-commerce site for replacement parts.

Over the past ten years, businesses have shifted their attention online and to their website as the new storefront.

In the world of product design and development, time is of the essence.

You’re serious about your business and desire to have a serious web presence. Now what?!

An intuitive and visually appealing interface shapes how users interact with a product, influencing engagement and usability.

If you want your website to stand out, it's important to stay ahead of your competition when it comes to trends that are affecting Search Engine Optimization (SEO).

While it is easy for small businesses to get caught up in the running of the business offline and put off thinking about creating a website to establish an online presence, many are starting to realize how important it is to do so.

At EVE we pay attention and strive to follow the paths of successful entrepreneurs like Daymond John, Shark Tank investor.

Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

As UX consultants, we're witnessing something unprecedented: experienced design professionals are leaving not just their jobs, but the country entirely. Others are abandoning the tech industry altogether after decades of expertise.

Websites for any product or service are today’s version of a first impression.

It can at times be hard to understand how something like social media has had such a large impact on the business world. “…Roughly 94% of small businesses use social media as a marketing tool.”

EVE knows your website has to stand out to be informative and provide a superior User Experience.

The benefits of a design system may be pretty clear to a designer or developer, but how do you make the case for design systems to a C-suite? How do you demonstrate the business value?

As UX consultants, we analyze products to understand why they succeed or fail. Today, we're examining one of the most personal—and broken—digital experiences in modern life: dating apps.

Eve Eden, founder of EVE User Experience Design Agency, was invited to speak at a luncheon event at the Polish National Alliance with the Edgebrook Sauganash Chamber of Commerce about branding for small business.

In today’s digital age, anyone who wishes to build an online presence has to pay attention to SEO, and one of the ways to do so is to pay attention to create backlinks on your blog and/or website.

As UX consultants, we analyze products for a living. But sometimes, our work reveals failures so profound they demand immediate attention. Today, we're examining how Roblox—a platform used by millions of children—failed to anticipate and prevent one of the most serious safety crises in gaming history.